TheSoul Publishing’s Pinterest Creator Originals Series Makes its Debut

TheSoul Publishing
2 min readJun 27, 2022
5-minute crafts logo (the number 5 within a light bulb) and pinterest logo (a letter P inside a red circle), against a lilac backround surrounded by various home craft objects.

Pinterest, just like TheSoulPublishing, is home to positive, original, and entertaining content that is loved by a global audience. Together we have now launched a brand new Creator Original series, featuring exclusive weekly content on the platform with top videos based on 5-Minute Crafts, which is now available through Pinterest Idea Pins.

This is our first-ever Creator Originals series on Pinterest where we will share highly relevant content from our globally popular 5-Minute Crafts brand.

Premiering on our French language channel page, Brico Sympa(FR), and our Italian language channel page, “5 Minuti Creativi” (IT) this series will see ten engaging videos uploaded on a weekly basis via Pinterest’s Idea Pins. Topics are based on Pinterest’s trends, which provide a useful window into what people are looking for. These fast-paced, exclusive Idea Pins, will guide fans through a number of engaging activities, such as creating wooden crafts, easy hacks for around the home, creative recycling of everyday objects, ingenious sewing tips, and useful repair hacks.

Creator Originals is a series on Pinterest that features content from the world’s most inspiring creators, including individual creators, publishers, and media, that inspire creative ideas for people on the platform. Creator Originals makes Pinterest’s creators shine across the platform and gets Pinners motivated with exclusive video content with Idea Pins.

Johan Gipch, Content and Creator Partnerships, Southern Europe at Pinterest shared “Over the past year, Pinterest has been building products, features and resources to make it even easier for creators to be discovered and collaborate with Pinterest. Pinterest’s creator experience stands apart from other platforms because it fosters more meaningful engagement between creators, publishers and their communities, encouraging people to react to, build on, make and shop the ideas they discover. TheSoul Publishing’s Creator Original series will enable people on Pinterest to be inspired by their great content based on the trends we’re seeing across DIY and crafts.”

With over five million Pinterest followers across our sixteen properties, localized into multiple languages, we’ve demonstrated that we understand future trends and can make tailored content which truly resonates with Pinterest’s global audience. We’re looking forward to seeing you there!

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TheSoul Publishing

The award-winning digital studio that produces entertaining, positive and original content for a global audience.