TheSoul Publishing on crafting a DIY Pinterest strategy to boost brand awareness

The challenge

  • 25% of overall growth in video views and impressions in 2021.
  • 2 million total followers by Q2 2021.
  • 20m Idea Pin views by Q2 2021.

The strategy

The execution

The results

  • In the first half of 2021, we saw a 25% increase in impressions compared with the second half of 2020.
  • We have had 360m video views across all our pages in the first half of 2021.
  • In the first half of 2021, 5-Minute Crafts Family had 3x more impressions than the previous six months.
  • Our Idea Pins in 5-Minute Crafts Family have been viewed 10m+ times.
  • Our total followers on Pinterest to date (June 2021) stands at more than 3.7 million.

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The award-winning digital studio that produces entertaining, positive and original content for a global audience.

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TheSoul Publishing

TheSoul Publishing

The award-winning digital studio that produces entertaining, positive and original content for a global audience.

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