Oct 27Express Yourself with 5-Minute Crafts KitsKids and crafters can now recreate the 5-Minute Crafts videos in their own homes — without parents having to track down all the supplies. There’s a new collection of 5-Minute Crafts activity kits, based on TheSoul Publishing’s 5-Minute Crafts, and crafters can get them now. The new DIY kits are…3 min read3 min read
Oct 18Delving into The TheSoul and Crayola Partnership | License GlobalOrganic views rose by more than 40x from the average monthly performance in Q4 2022 compared to this April. Total watch hours surged, increasing by 30x in the same time frame. The number of published videos increased 6x per month in the same time frame. In addition, the partnership fueled…5 min read5 min read
Oct 35-Minute Crafts and Angry Birds unveil in-game collaborationIn a blend of crafts, competitions and gaming, TheSoul Publishing’s 5-Minute Crafts has collaborated with Rovio’s Angry Birds, merging the worlds of DIY and gaming for a unique fan engagement event. Rovio Entertainment has integrated 5-Minute Crafts branded levels within Angry Birds Friends for a week-long special in-game event (which…2 min read2 min read
Aug 9Exclusive: TheSoul launches three FAST channels on PlexContent provider TheSoul Publishing has partnered with free global streaming platform Plex to launch three FAST channels on the platform. Among the trio of channels are 5-Minute Crafts, Ideas En 5 Minutos and 123 GO! 5-Minute Crafts is a DIY digital brand globally, offering an abundance of innovative crafts, hacks…Thesoul Publishing2 min readThesoul Publishing2 min read
Jul 20Harnessing The Power of AI: Interview With Victor Potrel Of TheSoul PublishingDigital media company TheSoul Publishing has recorded significant growth from the creation and accelerated growth of its new proprietary AI and technology initiative — TheSoul Platform. More than a hundred engineers work on the company’s AI and efficiency solutions as it leads the way with advanced technology that includes its…AI8 min readAI8 min read
Jul 6How AI Can Supercharge the Creator EconomyIn the content creator’s ecosystem today, the degree to which artificial intelligence has permeated every aspect is quite remarkable. …AI4 min readAI4 min read
Jun 29The Role of AI in Shaping Creativity and Revolutionizing the Creator EconomyAccording to Goldman Sachs Research, the creator economy is expected to nearly double in size over the next five years, reaching an astonishing $480 billion by 2027. …AI4 min readAI4 min read
Jun 19Gaming Meets Edutainment: The Bright Side of Interactive LearningWhen Two Digital Worlds Collide Continually innovating and pushing boundaries, TheSoul Publishing is venturing into a new digital frontier. …Thesoul Publishing2 min readThesoul Publishing2 min read
Jun 14Crayola extends content strategy to Pinterest, TikTok following strong YouTube resultsDive Brief: Crayola is expanding its partnership with digital content studio TheSoul Publishing following its success in growing the brand’s YouTube presence, per details shared with Marketing Dive. The partnership, launched earlier this year, will now also encompass TikTok and Pinterest. The initial tie-up led to an increase in organic views on…Thesoul Publishing3 min readThesoul Publishing3 min read
Jun 8Game On: How the Intersection of Gaming and Social Media is Transforming the Entertainment LandscapeAt TheSoul Publishing, we are at the forefront of the increasingly intertwined sectors of the gaming industry and social media platforms. They have evolved rapidly in recent years as gaming continues to grow as a mainstream form of entertainment. Alongside this growth, social media has taken on a critical role…Thesoul Publishing4 min readThesoul Publishing4 min read
