Organic views rose by more than 40x from the average monthly performance in Q4 2022 compared to this April. Total watch hours surged, increasing by 30x in the same time frame. The number of published videos increased 6x per month in the same time frame. In addition, the partnership fueled…

In a blend of crafts, competitions and gaming, TheSoul Publishing’s 5-Minute Crafts has collaborated with Rovio’s Angry Birds, merging the worlds of DIY and gaming for a unique fan engagement event. Rovio Entertainment has integrated 5-Minute Crafts branded levels within Angry Birds Friends for a week-long special in-game event (which…

Content provider TheSoul Publishing has partnered with free global streaming platform Plex to launch three FAST channels on the platform. Among the trio of channels are 5-Minute Crafts, Ideas En 5 Minutos and 123 GO! 5-Minute Crafts is a DIY digital brand globally, offering an abundance of innovative crafts, hacks…

Digital media company TheSoul Publishing has recorded significant growth from the creation and accelerated growth of its new proprietary AI and technology initiative — TheSoul Platform. More than a hundred engineers work on the company’s AI and efficiency solutions as it leads the way with advanced technology that includes its…

In the content creator’s ecosystem today, the degree to which artificial intelligence has permeated every aspect is quite remarkable. In this intricate web of creativity, the role of AI is evolving into a formidable ally, capable of amplifying creators’ ability to innovate, connect and engage with an audience like never…

According to Goldman Sachs Research, the creator economy is expected to nearly double in size over the next five years, reaching an astonishing $480 billion by 2027. The digital age has ushered in an era of both large-scale creators and individuals with personal brands, each playing pivotal roles in this…

When Two Digital Worlds Collide Continually innovating and pushing boundaries, TheSoul Publishing is venturing into a new digital frontier. In an exciting alliance with QubicGames, a leading European video game developer and publisher, we’re fusing the worlds of content creation and gaming to provide a unique blend of education and…

Dive Brief: Crayola is expanding its partnership with digital content studio TheSoul Publishing following its success in growing the brand’s YouTube presence, per details shared with Marketing Dive. The partnership, launched earlier this year, will now also encompass TikTok and Pinterest. The initial tie-up led to an increase in organic views on…

At TheSoul Publishing, we are at the forefront of the increasingly intertwined sectors of the gaming industry and social media platforms. They have evolved rapidly in recent years as gaming continues to grow as a mainstream form of entertainment. Alongside this growth, social media has taken on a critical role…