5 days agoMonetizing Your YouTube Shorts: 7 Essential Tips for CreatorsAs YouTube’s Shorts monetization program launched on February 1st, many content creators were eagerly awaiting the opportunity to earn ad revenue through the popular short-form vertical video format. TheSoul Publishing, the online media company behind popular channels like 5-Minute Crafts® and 123 GO!, …Thesoul Publishing3 min readThesoul Publishing3 min read
Feb 14Navigating Cultural Differences in the Modern Workplace: A Manager’s GuideAll of us were born in a particular time, country, and culture. We are powerless to change these facts. It’s not that we should want to change them; they’re just a part of what makes the world such a distinctive and interesting place to live. …Work Culture5 min readWork Culture5 min read
Feb 3How Virtual Influencers Could Hold the Key to Connecting with Consumers in 2023A new category of celebrity, the virtual influencer, has emerged on social media platforms, and a recent survey indicates that their market will expand by at least 25% in 2023 alone. Brands now have more options for promoting their goods and services while maintaining their reputations, thanks to the rise…Virtual Influencer4 min readVirtual Influencer4 min read
Jan 31Why TheSoul Publishing’s Victor Potrel isn’t overthinking how YouTube Shorts will share ad revenue with creators and publishers| By Tim Peterson Subscribe: Apple Podcasts * Stitcher * Spotify For as big as the short-form vertical video market has become over the past few years, 2023 is poised to be a monumental one. YouTube will start sharing ad revenue with Shorts creators on Feb. …Thesoul Publishing3 min readThesoul Publishing3 min read
Jan 272023 Social Media Predictions: What Digital Publishers Need to KnowThe social media landscape is anticipated to undergo significant changes in 2023 regarding how platforms monetize content and how brands engage with consumers. Publishers and creators must keep up with these developments by being aware of the trends that will shape the market over the next 12 months. To get…Thesoul Publishing4 min readThesoul Publishing4 min read
Dec 23, 2022Four Tips For Effectively Managing Multicultural TeamsVictor Potrel is Vice President of Platform Partnerships at TheSoul Publishing, a digital studio that creates positive original content. All of us were born in a particular time, country and culture. These are facts that we cannot change. Not that we should wish to change them-they’re part of what makes…Thesoul Publishing5 min readThesoul Publishing5 min read
Dec 19, 2022TheSoul sends 150 eps to Kidoodle.TVEXCLUSIVE: This is the Cyprus-based studio’s first partnership with a kid-focused platform, and it will significantly broaden the reach of digital-first shows like 5-Minute Crafts and Slick Slime Sam. By Sadhana Bharanidharan November 3, 2022 Streaming service Kidoodle.TV is expanding its lineup with a package of DIY craft and music-driven…Thesoul Publishing2 min readThesoul Publishing2 min read
Dec 14, 2022YouTube Kids, TheSoul link for festive Baby Zoo contentNEWS BRIEF: YouTube Kids has linked with Cyprus-based TheSoul Publishing to launch original holiday-themed content from the Baby Zoo animation franchise during the festive period. The Google-owned platform will feature bespoke holiday-themed Baby Zoo videos from the digital studio on the YouTube Kids app for two weeks from December 8. Distributed on YouTube Kids, Baby Zoo features original music and baby animal characters aimed at preschool children in seven languages.Christmas1 min readChristmas1 min read
Dec 8, 20227 Reasons Why Parents Love Online Kids’ ContentWhere there’s a kid, there’s usually a parent or guardian! That’s why, with the help of Censuswide, TheSoul Publishing carried out a survey about parental attitudes towards kid-friendly online video content. By observing parental attitudes, behaviors, and preferences, we can continue to make content that are both beneficial and appealing…Kids Content4 min readKids Content4 min read
Dec 6, 2022‘5-Minute Crafts’ Owner TheSoul Publishing Acquires Majority Stake In Underscore TalentTheSoul Publishing, the publisher behind the viral 5-Minute Crafts YouTube channel, has acquired a majority stake in the management firm Underscore Talent, the companies said on Tuesday. TheSoul and Underscore Talent will continue to operate independently, though Underscore Talent co-CEOs Reza Izad and Dan Weinstein will join TheSoul Publishing’s board…Thesoul Publishing2 min readThesoul Publishing2 min read
