Victor Potrel, Forbes Council Member | Vice President of Platform Partnerships at TheSoul Publishing, a digital studio that creates positive and inspiring original content. Today, it’s impossible to move in the world of publishing, media and marketing without sooner or later bumping into the term “metaverse.” A blend of the…

Following the introduction of our first virtual popstar Polar last year, we’re excited to announce that we have officially launched our own music division — TheSoul Music. …

In early 2019, Fortnite’s parent company Epic Games held its first virtual concert with masked EDM DJ and producer Marshmello. …

The start-up plans to seek out talent by promoting independent and unestablished artists. TheSoul Music division will blur the line between real life and virtual artists. In late 2021, the digital publisher announced its partnership with . The deal will support the distribution and global promotion of the music division’s…

Three ways to use positivity to inspire audiences As the media landscape has diversified, the ways in which we receive news has grown exponentially. The latest updates on the economy, world affairs, and celebrity scandals are fed to us in real time, accompanied by a cacophony of pings and beeps…

If it was easy, everyone would do it! From its dance moves and comedy, to lip-synching and learning new skills, TikTok has become mainstream. The platform can help catapult a creative idea into popular culture with the simple upload of a short video. TikTok was the most downloaded app in…

A new survey showing how social media habits have evolved in 2021 highlights three key themes to watch out for this year: the rise of multi-screening, the demand for positivity and a focus on short-form content. TheSoul Publishing surveyed more than 6,000 respondents from the UK, Germany and the US…

Looking for something else to watch this Sunday? With more than one hundred million expected to tune in to the big game this weekend, TheSoul Publishing is announcing 5-Hours of Crafts II following its incredible success in 2021. What started out as a last-minute stroke of inspiration last year, has…

The KPIs that really matter beyond monetization YouTube Shorts, the snappier new take on the popular video platform, have taken the world by storm over the last 12 months. …